SHAPE
Experience Strategy
From first discovery to creating a lasting impression
Shaping connected product experiences across channels, environments, content, and interactions by aligning stakeholders, audiences, and teams around a coherent idea.
THE IDEA
I approach Experience Strategy as a connected system: brand, product, communication, human and system interactions all shape how someone understands and values an offering.
IN PRACTICE: WFF INTERNATIONAL CONFERENCES
One experience.
Many touchpoints.
For 3000+ attendee international conferences, I implemented the strategy connecting the audience journey across digital communications, content, promotion, signage, programming, and the live experiences.
Discover
See the idea and
feel the possibility
Register
Make it real with
a simple path
Anticipate
Build excitement
through content
Arrive
Personalized
and immersive
Participate
Engage, learn,
connect, belong
Remember
Persist value
beyond the event
IN PRACTICE: MULTI-CHANNEL CAMPAIGNS
Creative systems.
Custom-built for the right fit.
For the production, communications, and marketing of Artemisia, I established a distinctive creative direction and carried it across a connected ecosystem of campaign touchpoints, therefore creating a recognizable idea that adapted across formats, channels, and moments in the audience journey.
IN PRACTICE: AN EVENING WITH
Shaped around the human story.
I created “An Evening With” as a recognition platform in which every touchpoint - from nomination and media coverage through storytelling and the live experience - contributed to one coherent narrative.
Nomination
Invite extraordinary
stories
Selection
Identify and
celebrate
Storytelling
Share experiences
with the community
Promotion
Build awareness
and anticipation
Experience
An unforgettable
evening with
Legacy
Develop the event as
an ongoing series
WHAT THIS WORK DEMONSTRATES