SCALE: CASE STUDY
Nothing Bundt Cakes
Scaling a national franchise experience
At Nothing Bundt Cakes I led a cross-functional initiative that connected operations, technology, communications, and franchise adoption through the implementation of scalable systems to improve the employee and customer experiences.
THE OPPORTUNITY
User-centered. Growth-minded. Business transformation.
With the ongoing expansion of the franchise network, the business needed rollout strategies, communication tools, and implementation support that could scale across hundred of locations while preserving a consistent and welcoming guest experience.
I led this initiative that bridged business needs, operational demands, and franchise adoption, to deploy a new point of sale system to 300+ locations nationally.
THE APPROACH
From rollout to adoption.
I shaped the work from planning through completion, helping define the path, align stakeholders, and support implementation across a large and distributed network of franchises.
01
Identified network needs
02
Aligned teams and rollout strategy
03
Built adoption tools, communications, and training
04
Supported deployment across 300+ locations
05
Improved adoption through feedback and iteration
THE IMPACT
300+
Locations supported across a national franchise rollout
Aligned
Across operations, technology, and franchise stakeholders
Clear
Communications, tools, and processes
Quality
Customer & franchise experiences through new scalable systems
“Ashley brought clarity and momentum to highly complex work.”
- Executive Leadership
WHAT THE WORK DEMONSTRATES
Operational complexity, successfully deployed at scale.
The business transformation at Nothing Bundt Cakes demonstrates my ability to lead large, multi-stakeholder initiatives with a product mindset, through my skills to identify the right opportunities that align people and process, and turn strategy into tangible scalable experiences that support both the users and the business.